Christian Assistance Network
In January 2021 I had the opportunity through a mutual contact to create a logo and corresponding brand identity for a charity in Grove City, PA.
The "Christian Assistance Network" gives every person they serve one-on-one aid, coaching, and encouragement. They help with utilities, rent/mortgage, food and clothing, home repair, medical needs, budget counseling, and will connect you to community and state resources if need be. They lift up their clients by giving them the resources they need to carry themselves upward with strength into a bright future.
DESIGN CHOICES
The Logo
CAN's logo features a blue dove, a symbol of peace and mercy, flying in an upward-sweeping movement. The line differentiating the wing from the body is also an arrow pointing upwards, encapsulating energy, hope, and determination. The text below echoes the message of the dove, the yellow "A" acting as an additional arrow pointing up to the sky.
The logos encapsulate mercy, compassion, energy, & movement, reflecting a charity whose mission is to provide aid promptly, thoroughly, lovingly, and personally to those in need.
The logos and accompanying brand identity package needed to be available in both color and black and white so the charity could have both fancier eye-catching and less costly everyday printing options. The main logos exist in in b/w, two-color, and three-color options. The three-color palette worked well with their website design.
Color or no Color
Objectivity Extra Bold is used for the logo acronym and headlines. Hind Regular is used for the text below the logo acronym and body copy. Both are clean, open, round, and easily legible.
Fonts
CLIENT REFERENCE/REVIEW
Dan Ritenour,
CHAIR OF CAN
“Charis recently developed a logo for the Christian Assistance Network, a local charitable organization in Grove City, PA. Charis spent several hours talking to us to get a feel for what we do and our mission. From that, she created several options for us to choose and is continuing to work with us to roll the logo out to online and printed media. Because we are a charity, Charis donated her time for this endeavor but gave us the same time and commitment as if we were a paying customer. We are very happy with the logo she provided and her ongoing efforts to support us. I would recommend Charis to anyone who may need her talents.”
