SHQ Solutions Graphic Bulletin

About this Project

The SHQ Solutions Graphic Bulletin was created to give MSA and SHQ customers in French Canada a fresh new way to shop for fall protection safety products.

Since application images for such products are slim and hard to obtain, the region's new Strategic Distribution Manager reached out to MSA's creative team requesting an immersive isometric illustrative visual experience for their new marketing bulletin. Now, customers have a fun, informative, and creative way to view new products as used in real-world situations.

These images entertain and inform viewers, letting them know that whatever mountain (or ledge) they may encounter, MSA—and SHQ—has got them covered.

Above: Developing the magazine layout using digital sketches and the inspiration image. The current layout was chosen because it presented best in a digital setting—the primary mode of viewing for this bulletin—but could easily be converted to a print setting later on.

Below: The layout and content of the image was decided long before any digital iterations began. The layout was sketched using pen and paper before being finalized on Adobe Illustrator.

The Final Graphic

All fall protection products were self-illustrated except the main body of the XTIRPA XLT. The surrounding environment contains a mixture of modified Adobe Stock resources—some with little to no editing from the original, and some with quite extensive personalization.

Close-up images of additional MSA products featured in the SHQ Graphic (self-illustrated)